Twitter Madness: Stats For The NCAA Tournament & Championship Game

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Historically one of the most Twitter’s most “tweetable” subjects has been sporting events.  Last year, 4 of the top 10 events that spurred the most tweets per second were related to sports.  This year’s NCAA tournament was no different and @TwitterSports released some stats on Twitter usage throughout the tourney.

A chart was released about Twitter usage leading up to the big game last night breaking down the related tweets by day.  Not surprisingly the days with the most tweets were game days while activity slowly trailed off between rounds.  The third most popular day was March 16th, the day that two 15 seeds unseated #2 seeds.  Interestingly enough the 2nd most popular day for tweeting was the opening day of the 2nd round – also work day (Friday.)  Here’s a look at the breakdown leading up to the championship:

A detailed game breakdown for the Championship was also released.  The chart shows tweets based on Kentucky, Kansas and the Championship Game in general.  The game wasn’t particularly exciting unless you were playing against the spread, no big lead changes occurred and there were no major dunks or game changing plays.  Some of the data may be biased as many casual viewers may have left during halftime as the game looked to be a blowout.  However the chart does show that Kansas saw more tweets when trying to rally late, surpassing Kentucky for a good 15 minute spurt.

Overall the tweets weren’t spectacular for the event, topping off at 30,000 tweets per minute (in comparison many 2011 events saw thousands of tweets per seconds)

For more information, follow TwitterSports or see the full blog post on the Twitter blog.


About The Author

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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